B-beauty EXPO

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. 

The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and ecommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.

Factors such as increasing employment, increasing productivity, and growing demand with the status of consumers, particularly in developing countries, will witness extension in the consumer and goods sector in the beauty segments. The future of the beauty market in Bangladesh is ever-evolving and giving good return. 

•  The Beauty & Personal Care market in Bangladesh is projected to reach revenue of US$11.22bn in 2024.

• Annual growth rate of Beauty & Personal Care in last 5 years 3.18%.

• The largest segment within this market is Personal Care, which is estimated to have a market volume of US$5.27bn in 2024.

• When  considering the population figures, the per person revenue in Bangladesh's Beauty & Personal Care market is approximately US$64.20 in 2024.

• Furthermore, it is anticipated that online sales will contribute to 11.9% of the total revenue in the Beauty & Personal Care market by 2024.

• Despite being a developing country, Bangladesh has seen a significant increase in the demand for organic and natural beauty products in recent years.